Check out an excerpt from the piece below:
Steve Jobs didn’t just create products, he created consumer identities. Sure, he changed the way we listen to music, chat on the web, talk on the phone and a whole hosts of other things, but what I think is so remarkable is that he changed the way we express who we are through the technology we own. Are you a Mac or a PC? Do you have an iPhone or a Blackberry? These are questions that tell us as much about one’s identity as some of the questions on the national census report.
The first time the name Mac(intosh) took on a meaning that meant more to me than “lackluster computers that geeks like” I was at a summer journalism camp at Ball State University. I decided to take a course in page design and thus had my first in-depth encounter with an Apple computer (and consequently Adobe products). It was love at first crash. Back then, Macs were different beasts. They were big and clunky machines; there were zip disks & drives, lots of crashes met with that error message with the bomb (the equivalent of today’s spinning wheel of death) and many nights spent scouring autosave vaults for files that you’d likely end up spending the next six hours recreating. But somehow, instead of swearing off Macs forever, you felt like you’d just been hazed in to Mac fraternity. Suddenly PC’s didn’t seem like better products at all. You began to enjoy the window-less operating system, you began to feel superior to your friends who’s PC’s told them what to do instead of the opposite.