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H&M is in hot water this morning. As the company formally admits to putting real models’ heads on computer-generated bodies to sell swimwear, critics are lashing out at this marketing tactic of the company.

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Swedish tabloid Aftonbladet discovered the fact that H&M’s e-commerce site features these cyborg images of women, who are part real and part engineered, and the story has since gone internationally viral. Media outlets around the globe have lambasted H&M for creating unrealistic images of women to sell them clothing at the expense of their self-esteem.

Read more at theGrio.com

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