Top Ten Videos to watch

A Man Operating A Tv Camera
Maurice White
'News One Now' With Roland Martin Taping
Bill Cosby
Activists In Los Angeles Gather To Burn Likenesses Of The Confederate Flag
Flint Firebirds V Windsor Spitfires
CBC Message To America: Rep. Conyers Addresses The Damage Inflicted On Our Communities By Poverty, Mass Incarceration And Lack Of Economic Development
Iowa Caucus Ted Cruz
NewsOne Now NAACP Image Awards Preview
Student sitting at a desk in a classroom
Slavery Stock image
The 16th Annual Wall Street Project Gala Fundraising Reception
Ava DuVernay
Roland Martin Blasts Stacey Dash For Comments About BET, Black Networks
President Obama Delivers State Of The Union Address At U.S. Capitol
Ava DuVernay
2016 North American International Auto Show
Democratic National Committee Presidential Primary Debate
88th Oscars Nominations Announcement
Democratic debate
Dream Speech
GOP Presidential Candidates Debate In Charleston
US President Barack Obama speaks on the
2011 Winter TCA Tour - Day 5
LOS ANGELES, CA - FEBRUARY 18, 2015: Two wooden stand-in Oscar statuettes are ready to be taken on
Woman Holding Dollars - Isolated
President Barack Obama Delivers His State Of The Union Address
Leave a comment

Jennifer Hudson, Janet Jackson in Weight Loss AdsBlack women and weight loss is something of a literary two-headed monster, but with Jennifer Hudson, Janet Jackson and Mariah Carey promoting weight loss products between football games and prime-time television sitcoms, the subject is not only becoming less contentious, but it is also reviving black actresses’ careers, The Daily Beast reports.

SEE ALSO: Is The Party Over For MTV’s “Jersey Shore”?

Hudson is the most well-known for her dramatic weight loss and endorsement of Weight Watchers. The Daily Beast reports that the former “American Idol” star’s very public victory over her weight improved her health, while keeping her in the public eye amid the dearth of acting roles for African-American women:

By signing on as a weight-loss spokeswoman, Hudson may have shed 80 pounds, but with eye-catching commercials showcasing her newly svelte figure and incredible vocal range, she gained much more. Her highly stylized ads for Weight Watchers received a dizzying amount of airtime in 2010 and 2011, earning her a level of visibility few film roles or hit singles could provide.

I knew who Jennifer Hudson was from Dreamgirls and her family tragedy, but that was about it,” said Lisa Franklin, a 55-year-old teacher from Boston. “But after the Weight Watchers commercials, I really knew who she was, because those commercials came on six or eight times a day and she looked good.

That Franklin recognized Hudson only from those two life-altering events reveals how vital the Weight Watchers commercials have been in sustaining image in the public eye.

Another black female superstar who has boarded the weight loss-promotion train is Jackson. According to the DailyBeast, her promotion of Nutrisystem seems to be as much about career vitality as it is about health consciousness:

I was really surprised when I saw Janet Jackson doing a weight-loss commercial,” said Fred Mwangaguhunga, editor of the popular African-African entertainment website “I don’t think this is something she would have done five years ago, given her personality. But times have changed and the way you have to sell yourself has changed, so you use what you have.

Perhaps these weight loss commercials will help give black women the control needed to create their own narratives of African-American imagery and femininity for public discourse.

Check out the rest of the story at The Daily Beast.


Santorum Will Win Iowa: Here’s Why

What To Watch On TV This Winter

Also On News One: