Top Ten Videos to watch

Kym Whitley
Pepsi Super Bowl 50 Halftime Show
Donald Trump's 'Crippled America' Book Press Conference
New Hampshire Primaries
TV One At The 47th NAACP Image Awards
Donald Trump Holds Rally In Biloxi, Mississippi
Behind bars
47th NAACP Image Awards Presented By TV One - Press Room
A Man Operating A Tv Camera
Maurice White
March2Justice
'News One Now' With Roland Martin Taping
Bill Cosby
Activists In Los Angeles Gather To Burn Likenesses Of The Confederate Flag
Flint Firebirds V Windsor Spitfires
CBC Message To America: Rep. Conyers Addresses The Damage Inflicted On Our Communities By Poverty, Mass Incarceration And Lack Of Economic Development
Iowa Caucus Ted Cruz
NewsOne Now NAACP Image Awards Preview
Student sitting at a desk in a classroom
Rahm Emanuel Announces Police Accountability Task Force As CPD Chief Is Fired
Slavery Stock image
The 16th Annual Wall Street Project Gala Fundraising Reception
Ava DuVernay
Roland Martin Blasts Stacey Dash For Comments About BET, Black Networks
President Obama Delivers State Of The Union Address At U.S. Capitol
Ava DuVernay
2016 North American International Auto Show
Democratic National Committee Presidential Primary Debate
88th Oscars Nominations Announcement
Leave a comment

DEARBORN, Mich. (AP) — Ford Motor Co. is the latest automaker to open a research lab in Silicon Valley, where it hopes to scout out new technology and keep ahead of trends.

SEE ALSO: Stop Shaming Fat Kids

The company said Friday that it plans to open the lab near Stanford University in Palo Alto, Calif., in the first few months of this year. It will employ around 15 people, including some recruited locally and others who will rotate in from Ford’s headquarters in Dearborn.

Ford’s Chief Technical Officer Paul Mascarenas said the company decided about a year ago that it needed a bigger presence in Silicon Valley.

“This is a very natural extension into one of the most innovative communities in the world,” he said.

He said the lab will work on ways to better integrate phones and other personal devices into cars, as well as safety systems that alert drivers when they’re approaching another car.

The lab will also solicit and test applications from independent programmers. One app Ford is currently studying can find an open parking space and reserve it. Another would improve weather reporting by transmitting signals when a car’s rain-sensing wipers are triggered.

Mascarenas said the lab will also study larger issues, including population growth in developing countries like China and India, and how best to handle traffic in those countries.

The lab will work with Ford headquarters as well as its design studio in Southern California and its office at Microsoft Corp. in Washington. Microsoft and Ford jointly developed Ford’s Sync voice-activated entertainment system and My Ford Touch touch-screen dashboard.

But Mascarenas said it’s important that the lab be in Silicon Valley – not Dearborn – so employees feel free to experiment.

Ford joins several other automakers that have similar offices in Silicon Valley, including General Motors Co., BMW AG and the Renault-Nissan alliance.

K. Venkatesh Prasad, a senior technical leader at Ford who will commute between Dearborn and the new office, said Ford considered opening a Silicon Valley office in the past but the technology wasn’t ready. Now, he said, the Sync platform makes it easier and faster to reprogram the car and update it with new applications. Ford introduced Sync four years ago.

“The car is finally a platform,” Prasad said.

SEE ALSO:

Spike Lee To Host Obama Fundraiser

Ron Paul Confused By Own Tweet

Also On News One: