Non-profit organization Invisible Children announced it will release a sequel this week of Kony 2012, the most viral video in history, just weeks after the very public meltdown of its founder.
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Although an announcement was made via a Facebook cover photo that says “KONY 2012 Part II, premiering April 3,” a spokesperson from the organization said that date was incorrect and that the sequel will be released some time this week, according to a Mashable report.
The first 30-minute documentary detailed the activities of Ugandan warlord Joseph Kony who is accused of abducting children to use as soldiers and sex slaves. The video was viewed by 100 million people in just six days after its release in early March.
However, the film was heavily criticized for its oversimplified portrayal of Kony and Ugandan politics.
Then Invisible Children founder Jason Russell, who seemingly brokedown under the pressure and intense media attention, was filmed ranting naked on a San Diego street corner. He was later diagnosed with suffering from “reactive psychosis,” a condition that has kept him hospitalized for weeks.
The sequel will attempt to address some of the criticism with a more comprehensive portrayal of the current events in Uganda and the Congo, where Kony’s Lord Resistance Army (LRA) is currently based. The follow-up video was designed for an international audience with more details on Kony’s LRA and more voices from the Central African Republic and the Democratic Republic of Congo, the organization’s director of ideology Jedidiah Jenkins told Reuters.
Jenkins also said that the group will sponsor a “Cover the Night” day of activism on April 20, in which supporters are expected to volunteer for five hours in their communities.
The additional effort is designed to counter criticism the group has received over what Jenkins called “slacktivism” or “clicktivism,” the passive practice of lending support to a cause just by forwarding a video link through various social media channels.
Brett Johnson is a Brooklyn, N.Y.-based writer and the founder of the music and culture blog VeryArtistical.com.