The images depict Rice (pictured) in a fitted Cleveland Browns NFL jersey and in the nationwide campaign. The former U.S. Secretary of State who served under President George W. Bush claims that she “never miss[es] a game or a chance to show off [her] team colors!”
The NFL clothing line is making a calculated splash just as Fashion Week and the football season both going into full swing come September.
Rice, who ironically was engaged to a football player back in the 1970’s, is not alone as the face for the new sports line. The company has also enlisted such familiar faces as Serena Williams, Peta Murgatroyd from “Dancing With the Stars,” Ivanka Trump and other female power players to represent their brand.
The slogan on the campaign boards, “It’s My Team,” is supposed to send a subliminal message to women everywhere, according to Rhiannon Madden, the NFL’s director of apparel. “It’s also a message of empowerment, she told the Daily Mail. “It’s your team, not your guy’s team.”
According to the New York Times, women account for 45 percent of the NFL’s overall fan base and there hasn’t been a football league fashion line to satisfy the clothing tastes of this growing segment.
With Condi, Serena and other high profile women in the NFL’s fashion lineup, the league hopes to change that.