What The Rise Of Chipotle Means For You

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A Chipotle sign on a glass door

NEW YORK (AP) — Mexican food chain Chipotle reported a higher quarterly profit Thursday as more customers flocked to its restaurants for burritos, bowls and tacos.

The Denver-based chain’s popularity has kept growing because people like that they can pick what toppings to put on their orders as they walk down an assembly line. Also, the chain’s “Food with Integrity” underscores the higher quality of its healthy ingredients, in comparison to traditional fast-food chains such as Burger King and Wendy’s.

First-quarter results indicate its popularity isn’t fading: sales at established locations rose 13.4 percent, driven in part by an increase in customer traffic. Also, 44 new restaurants opened during the quarter and their are plans to open 180 to 195 restaurants during all of 2014. However, higher costs for that quality food, including beef, avocados and cheese are becoming more and more of a serious issue for the continued success of the company.

In fact, the company has been mulling whether it can raise prices later this year without scaring off customers.

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