The National Association for the Advancement of Colored People announced last week that the civil rights group will partner with Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, to create an initiative to increase the number of Black-owned franchise businesses in the U.S.
The announcement was made at the NAACP’s 105th Annual Convention in Las Vegas.
“Franchising can be a powerful economic tool that further enables the African-American community and others to realize the American dream of business ownership,” said Cornell William Brooks, the newly-elected NAACP president and CEO. “We are excited to announce this unique partnership with Dunkin’ Brands and to improve opportunities for people of color in the franchising sector because of the substantial impact these agreements have on empowering and employing people of color.”
According to the NAACP, the initiative will focus on “in-depth franchising education and training” in addition to “assistance in overcoming the financial challenges related to becoming a franchise owner.”
“The Dunkin’ Brands Diversity in Franchising Initiative will provide education, networking opportunities and information on critical topics including access to capital,” said Dedrick Muhammad, senior director of the NAACP Economic Department. “Ultimately, we hope this program helps to increase the number of African-American franchise business owners in the U.S in both the short and long term.”