Civil Rights Groups Launch Health Care Reform Ad Campaign

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From the Washington Post:

A coalition of major African-American and Latino groups announced Monday that it is stepping into the health-care debate with a six-figure ad blitz aimed at promoting reform.

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A half-dozen groups — the NAACP National Voter Fund, the National Council of La Raza, the Leadership Conference on Civil Rights, the Campaign for Community Change, the United States Student Association and PowerPAC.org — are banding together to run television and print ads in four states with large minority populations: Florida, North Carolina, Louisiana and Arkansas. (Two of those four states have senators on the Finance Committee.) A spokesman for the group said the total ad buy would cost between $250,000 and $500,000.

The ads, which will run in English and Spanish, “are part of a grassroots effort to ensure that members of Congress appreciate the importance of reform to the people of color they represent,” according to a statement released by the coalition.

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‘I’m not going to let special-interest politicians throw 46 million of us under the bus,” says the African-American narrator of the television ad, using a common estimate of the number of uninsured Americans.

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