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In an abrupt announcement, Al Jazeera America is shuttering its doors at the end of April, reports The New York Times.

The cable news channel made a much-ballyhooed debut in 2013 when leaders pledged to cover American news “soberly and seriously.”

From The Times:

In a memo to the staff, Al Jazeera America’s chief executive, Al Anstey, said the “decision by Al Jazeera America’s board is driven by the fact that our business model is simply not sustainable in light of the economic challenges in the U.S. media marketplace.”

“I know the closure of AJAM will be a massive disappointment for everyone here who has worked tirelessly for our long-term future,” he continued. “The decision that has been made is in no way because AJAM has done anything but a great job. Our commitment to great journalism is unrivaled.”

Al Jazeera America began airing in August 2013 after buying Al Gore’s Current TV for $500 million, notes The Times.

SOURCE: The New York Times | PHOTO CREDIT: Getty

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