Top Ten Videos to watch

Justice for Tamir sign held aloft. Stop Mass Incarcerations...
Kym Whitley
Pepsi Super Bowl 50 Halftime Show
Donald Trump's 'Crippled America' Book Press Conference
New Hampshire Primaries
TV One At The 47th NAACP Image Awards
Donald Trump Holds Rally In Biloxi, Mississippi
Behind bars
47th NAACP Image Awards Presented By TV One - Press Room
A Man Operating A Tv Camera
Maurice White
'News One Now' With Roland Martin Taping
Bill Cosby
Activists In Los Angeles Gather To Burn Likenesses Of The Confederate Flag
Flint Firebirds V Windsor Spitfires
CBC Message To America: Rep. Conyers Addresses The Damage Inflicted On Our Communities By Poverty, Mass Incarceration And Lack Of Economic Development
Iowa Caucus Ted Cruz
NewsOne Now NAACP Image Awards Preview
Student sitting at a desk in a classroom
Rahm Emanuel Announces Police Accountability Task Force As CPD Chief Is Fired
Slavery Stock image
The 16th Annual Wall Street Project Gala Fundraising Reception
Ava DuVernay
Roland Martin Blasts Stacey Dash For Comments About BET, Black Networks
President Obama Delivers State Of The Union Address At U.S. Capitol
Ava DuVernay
2016 North American International Auto Show
Leave a comment



Some of NASCAR’s newest marketing efforts are being carried out on a college campus in Northwest Washington, up the street from where Duke Ellington played jazz and a short hike from where Bill Cosby stops for his half smokes.

Howard University isn’t exactly a hotbed of pistons and pit stops, but five of the school’s students will travel to Miami this week to present to NASCAR officials their latest findings on ways the stock car racing league can attract young fans.

The students are finalists in the “NASCAR Kinetics: Marketing in Motion” program, an initiative designed to connect college students to the business side of racing.

“We want college students to become immersed in the world of NASCAR,” program director Talia Mark said. “We want people to understand what’s going on at the racetracks and understand why we love the sport but also get them immersed in the business aspects and understand all the different opportunities that NASCAR has.”

Each of the five Howard students admitted to being relative newbies to NASCAR but newcomers with an interest in sports marketing or public relations.

After presenting a series of case studies and hosting a panel discussion with NASCAR officials last month, they now head to a South Beach hotel to give their take on how NASCAR can reach fans between the ages of 6 and 24. Students from Coastal Carolina University and Notre Dame also will compete, with final presentations to be made this Wednesday. The winner will get to stay in Florida and attend the season’s final Sprint Cup race at Homestead-Miami Speedway.

Students from Winston-Salem State, Clark Atlanta University and Central Michigan University also participated in the program but were not selected to compete in Miami.

Click here to read more.


United Negro College Fund Helps Black Colleges Go Green

HBCUs Quietly Wage War Against Gangsta Rap

Also On News One: