Top Ten Videos to watch

Spider Crash
Eric Garner Protests
Justice for Tamir sign held aloft. Stop Mass Incarcerations...
Kym Whitley
Pepsi Super Bowl 50 Halftime Show
Donald Trump's 'Crippled America' Book Press Conference
US-CRIME-RACE-SHOOTING-PROTEST
New Hampshire Primaries
TV One At The 47th NAACP Image Awards
Donald Trump Holds Rally In Biloxi, Mississippi
Behind bars
47th NAACP Image Awards Presented By TV One - Press Room
A Man Operating A Tv Camera
Maurice White
March2Justice
'News One Now' With Roland Martin Taping
Bill Cosby
Activists In Los Angeles Gather To Burn Likenesses Of The Confederate Flag
Flint Firebirds V Windsor Spitfires
CBC Message To America: Rep. Conyers Addresses The Damage Inflicted On Our Communities By Poverty, Mass Incarceration And Lack Of Economic Development
Iowa Caucus Ted Cruz
NewsOne Now NAACP Image Awards Preview
Student sitting at a desk in a classroom
Rahm Emanuel Announces Police Accountability Task Force As CPD Chief Is Fired
Slavery Stock image
The 16th Annual Wall Street Project Gala Fundraising Reception
Ava DuVernay
Roland Martin Blasts Stacey Dash For Comments About BET, Black Networks
President Obama Delivers State Of The Union Address At U.S. Capitol
Leave a comment

hart1a_sean_john_clothing

Macy’s Inc. has signed a deal with Sean John, the trendy fashion brand founded by hip hop impresario Sean “Diddy” Combs, to be the exclusive retailer for its men’s sportswear collection.

The deal begins next spring.

The move, announced Tuesday, is the latest exclusive deal for Macy’s, which over the last two years has signed similar arrangements with such labels as Tommy Hilfiger and Ellen Tracy.

As part of the pact, Sean John’s men’s sportswear collection will be available online at macys.com and in 400 Macy’s stores with additional stores to be added. Currently, the men’s brand is in 375 Macy’s stores. Sean John’s men’s wear brand is currently being sold at such stores as Dillard’s and Belk Inc. Those retailers will no longer carry the men’s wear collection starting in October, according to Dawn Robertson, president of Sean John.

The Sean John brand generates sales of about $525 million from a variety of products including fragrance, women’s sportswear and outerwear. Menswear accounts for a big chunk of sales, said Robertson, declining to be more specific.

In an interview, Robertson said that the brand, founded in 1998, struggled in recent years, but over the past six months, the business has seen a resurgence as the company has reinvented its fashions and found a broader audience.

“It was a difficult decision” to pull out of the other stores, Robertson said. But she said Macy’s plans to focus on increasing sales within each of Macy’s locations and eventually expanding to all 800 Macy’s stores. As part of the agreement, Sean John will get more prominent placement in advertising and will move to a more visible area on the selling floor, she said.

RELATED STORIES

Diddy Breaks Records With Home Shopping Network Appearance

Diddy Gives Support To Howard U. Protestors