McDonald's Markets To People Of Color Through Menu

Comments:  | Leave A Comment

regina-mcdonalds

From Bloomberg.com:

The music industry has long sold black culture to white Americans. Now McDonald’s Corp. is doing much the same. It’s taking cues from blacks, Hispanics and Asians to develop menus and advertising, in an effort to encourage middle-class whites to buy smoothies and snack wraps as avidly as they consume hip-hop and rock ‘n’ roll.

“The ethnic consumer tends to set trends,” says Neil Golden, McDonald’s U.S. chief marketing officer. “So they help set the tone for how we enter the marketplace.”

Click here to read more.

Click here to view photos:


RELATED:

Video: Woman Goes On McDonald’s Rampage Because Of Bad Burger

McDonald’s Recalls 12 Million Shrek Cups Due To Toxic Chemical


Join the Conversation! Share on Facebook!

Tags: » »

Comments

blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 1,574 other followers