Just Keep Real

XR4ti

All print magazines are struggling now, waging war against the Internet. The battle is bloody and foolhardy and traditional magazines are losing! Time Warner cannot afford having black women proactively taking a stand against a move that is simply not conducive to our best interest, or our lifestyle. Don’t just get MAD: GET EVEN! Once this story is confirmed to be valid, don’t buy this magazine, and don’t go online to essence.com either. If you currently subscribe, cancel your subscription, and make sure that you tell them why you’re cancelling. DON’T BE COMPLACENT; TAKE A STAND!

Hit Time Warner and Essence magazine where it hurts: in their bloody pockets. When they are unable to generate revenue from subscription sales and Internet hits, their CPM rates will have to be lowered, and they will subsequently lose advertisers and profitability.

Couple your benign boycott, with a few carefully crafted malignant words. Write a letter to the C-Suite of Time Warner (CEO, COO, CMO), and the publisher and Editor-in-Chief of Essence magazine. Let them know how you feel.

If Time Warner owned a Hispanic, Arab or Asian magazine, I can guarantee you; they would not commission a white woman as the Fashion Director because they know that those communities would absolutely NOT tolerate it.

If you don’t mind having a white Fashion Director for your magazine, then continue to patronage Essence. If you do mind, take a stand: DON’T BUY ANOTHER ISSUE UNTIL THIS SITUATION IS RECITFIED. Do more than complain: STAND FOR SOMETHING. All you have to do is cease and desist purchasing Essence magazine, cancel your subscription and stop visiting their website.

SIDEBAR: Share this information with your family and friends. WE NEED TO NIP THIS IN THE BUD SWIFTLY!