President Obama is facing criticism that his message has gone off track at a crucial time for his party and administration. With the midterm elections just 10 weeks away, the president’s approval ratings are at their lowest. Analysts are predicting big wins for Republicans in November.
Ten weeks is an eternity in politics, and Republican and Democratic strategists say there are some key things Obama can do in the final stretch to restore the confidence of the American people and minimize expected losses for his party.
1. Simplify the message
Candidate Obama inspired voters in the 2008 election with a simple message of hope and change. Halfway through his term, the president now faces the complex reality of governing.
Despite the administration’s full plate, strategists say Obama needs to return to the focus and discipline that helped him win the presidency.
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President Barack Obama