USA Today is reporting that KFC has a unique marketing strategy to promote their “Double Down” sandwich.
They are paying attractive college females $500 to wear sweatpants with “Double Down” and the KFC logo on the back where their butts are.
Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with “Double Down” in large letters across their rear ends.
The nation’s largest women’s group doesn’t like it one bit. “It’s so obnoxious to once again be using women’s bodies to sell fundamentally unhealthy products,” says Terry O’Neill, president of the National Organization for Women. What’s more, she says, KFC has forgotten something important: Women make more than half the decisions about what to eat for dinner.