President Obama makes a direct appeal to African-Americans to vote Democrat on Election Day, in a new commercial airing on national radio shows and on stations reaching black communities in a handful of key midterm battleground states.
The ad is part of a $3 million outreach effort by the Democratic National Committee to urge African-Americans to show up and vote next month, the committee said.
“On November Second, I need you to stand with ME…and VOTE,” Obama said in the 60 second ad titled “Vote” that began running on Tuesday. The emphasis on “ME” and “VOTE” was added by the DNC in a copy of the script provided to CNN.
Having Obama at the top of the ticket in 2008 helped some Democrats win that year and even though his national job approval rating now rests in the mid-40′s, a majority of Democrats still hold him in high regard. And successfully encouraging black voters to show up on behalf of Democrats is viewed as an important part of the Democratic strategy to hold onto the House and Senate majorities and mitigate losses at the state level.