Britain’s Advertising Standards Authority ordered an Italian ice cream company to stop running a print ad showing two hot male priests about to kiss passionately before sharing a tub of ice cream.
In the ad for Antonio Federici gelato, which ran in Look magazine, two chiseled men in black cassocks and clerical collars embrace “in a seductive pose as if they were about to kiss passionately,” the ASA said in a statement.
One of the men is wearing rosary and grips a spoon. The other cradles a small container of caffe espresso-flavor gelato. Text in the ad reads, “We Believe in Salivation.”