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BET Launches Channel For Grown Ups

Written by Casey Gane-McCalla, Lead Blogger on April 28, 2009 9:41 am

BET, the leading network tailored for black teens and young adults, will be joined by a new channel aimed at an older black audience.

Named Centric, it’s scheduled to debut in October.

Viacom, which owns BET, says Centric will serve black viewers in the 25-to-54-year-old range. It will premiere with an expected reach of 45 million cable homes.

The younger-skewing BET, which signed on in 1980, is available in 89 million homes.

Tags: BET
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  • http://www.blackplanet.com/stonash1/ stonash1

    its about time

  • http://www.blackplanet.com/sowavy87/ sowavy87

    haha

  • http://www.blackplanet.com/sowavy87/ sowavy87

    haha I dont think 25yr olds want to be put in the same category as 54yr olds. haha

  • http://www.blackplanet.com//

    y da huge gap? it aint like 25 yr olds got s**t n common wit 54 yr olds. an wut about ppl over 54? i guess dey dont matter huh. now datz str8 ignant. an betta yet y dint dey c** up wit dis idea decades ago? slo ass dips**ts at da network

  • http://www.blackplanet.com/ACEmusic954/ ACEmusic954

    man i really need a job at this network. I HAVE ALWAYS SAID BET NEEDS A STATION FOR GROWN PEOPLE! bet has to much clutter on air. they reshow sitcoms from other stations and have the lamest copycat reality shows to. from a black perspective my a**. bet has never taken me to a new height since the first bet awards with ced and steve. all i know is this new station better showcase old school videos from the 80s and 90s. and it better be on regular cable to because betj is tripping.

  • http://newsone.com/entertainment/bet-and-mtvn-unveil-new-lifestyle-and-music-network/ BET And MTVN Unveil New Lifestyle And Music Network | NewsOne

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