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NEW YORK — Add Gatorade to the list of endorsement deals that Tiger Woods has lost.

A representative for the drink, sold by PepsiCo Inc., confirmed late Friday that it had ended its relationship with the golfer, who made a lengthy public apology last week for his infidelities.

“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman said. “We wish him all the best.”

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The spokeswoman said Gatorade would continue its relationship with the Tiger Woods Foundation.

She declined to say whether his contract was terminated early because of trouble with his public image.

Gatorade discontinued its Tiger Woods-brand drinks in November, a decision made before Woods’ marital problems became known.

At the time, Gatorade stuck by him as a sponsor, but it too relented on Friday, becoming the third major endorsement the golfer has lost. AT&T Inc. and Accenture dropped Woods in the weeks following the tabloid frenzy of cheating allegations.

“We have been in discussions with Gatorade, and while we are disappointed they have decided to not continue with Tiger in their marketing plans, we appreciate their continued involvement with Tiger through his foundation,” Woods’ agent, Mark Steinberg of IMG, said in an e-mail.

The companies that have stuck most closely by Woods, Nike Inc. and Electronic Arts Inc. — which have invested specifically in his athleticism — reiterated their support last week when the golfer made his public apology.

Others, such as Procter & Gamble Co.’s Gillette and Swiss watch maker Tag Heuer, de-emphasized him in their marketing.

The CEO of Procter & Gamble said earlier this week that he doesn’t know whether Woods will ever appear in another Gillette commercial, saying the company did not need the “distraction” of using him in its advertising.

Gatorade owner PepsiCo, the world’s second-biggest soda maker, also owns the Tropicana, Quaker and Frito-Lay brands. PepsiCo’s shares rose 11 cents to $62.58 in after-hours trading Friday after closing the regular session up 17 cents at $62.47.

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  • http://www.blackplanet.com/Toni_Anthony/ Toni_Anthony

    Well? Tiger can be spokes person for, “Mental Illness Products, Sex Aids, Prono Movie Reviewer, Be Poster Boy for Chalked Faced Ho’s to Have a Level of Standard to Strive for & Seek, let’s see? Ah Yes! Be a Trick for $High Priced Ho’s to Minium Wage Working White Women! Tiger don’t have to worry about NOT having employment!

  • http://blog.golfgolfcourses.com/1969/12/31/gatorade-drops-tiger-woods-as-spokesperson-news-one/ Gatorade Drops Tiger Woods As Spokesperson | News One · Golf Courses

    [...] Tim Kawakami wrote an interesting post today. Here’s a quick excerptAdd Gatorade to the list of endorsement deals that Tiger Woods has lost. [...]

  • http://www.blackplanet.com/Ceyisha/ Ceyisha

    I AM GETTING REAL SICK OF THIS S**T, HE F**KED ON HIS WIFE NOT, NIKE, NASTY GATORADE, OR THE SPORT OF GOLF.
    HE ISNT A CREAM COOKIE FOR REAL. THERE ARENT ANY LIVING SAINTS EVERYONE HAS SOME S**T IN THEIR TOILET OR PANTS OR FACE YEAH I WENT THERE. SICK OF HIM AND HIS STUPID ASS FACE.

  • http://www.blackplanet.com/Splash_Waters253/ Splash_Waters253

    White man giveth and white man taketh! Oh well!

  • http://games.worldonlinereview.com/2010/02/28/warios-woods-gameplay-snes/ Wario’s Woods Gameplay (SNES) : World online games review

    [...] Gatorade Drops Tiger Woods As Spokesperson | News One [...]

  • http://www.blackplanet.com/Black_Queen09/ Black_Queen09

    THIS IS FUNNY AS HELL BECAUSE NUMBER ONE… THIS IS NOTHING NEW YOU WHITE PEOPLE HAVE BEEN COMMITTING ADULTERY AS WELL… SO WHAT’S THE BIG DEAL… BESIDES YOU ARE JUST A*S HOLES… YA’LL ARE SOME PHONY AS PEOPLE FOR REAL… ADULTERY IS BETWEEN TIGER, ELIN AND GOD… AND THE HELL WITH THE REST OF YA’LL…

  • http://www.blackplanet.com/earthling/ earthling

    Tiger doesn’t need any of these sponsors; he is the one swinging the club.

  • http://www.blackplanet.com/Jahz_Lynx1/ Jahz_Lynx1

    Tiger’s last press conference made him look mentally unstable. He needs better handelers. He don’t need to keep apologizing for the same thing every 30 days.

  • http://www.blackplanet.com/Lega95/ Lega95

    IT’S FUNNY HOW TIGER WOODS IS LOSING SOME OF HIS BIGGEST ENDORSEMENTS FOR CHEATING ON HIS WIFE BUT AROUND THE SAME TIME IT HAPPEN CHARLIE SHEEN HAD THREATEN TO KILL HIS WIFE AND THIS IS THE THIRD FEMALE(DENISE RICHARDS AND CANT THINK OF THE OTHER WOMENS NAME) WHETHER GIRLFRIEND OR WIFE HE HAS DONE THIS TOO,AND THEY STILL SHOW HIS COMMERCIALS ON TV,AND THE HEAD OF CBS SAID THE ONLY WHY THEY WOULD TAKE HIS SHOW OFF TIL EVERYTHING WAS CLEARED IS IF HE MURDERED SOMEONE EVEN THOUGH HE HAS A REPEAT HISTORY TOWARDS WOMEN HE DATES DONT BELIEVE DO THE RESEARCH,JUST SHOWS YOU HOW THEY REALLY FEEL ABOUT US.

  • http://www.blackplanet.com/Splash_Waters253/ Splash_Waters253

    Yeah John Edwards did the same thing and got his mistress pregnant. John was trying to run for attorney general for Obama. As far as them treating you all like that Tiger is half chinese and half black, when did that make him a whole negro. All he did was the common negro male thing which is to never be satisfied with one woman and he had plenty white hoes. So f.uck tiger and what he going through I hope they showcase this s/hit for months to come. NOw he knows in the craKKKas eyes he is looked at as a negro and it dont matter how many tournaments he wins bottom line they are looking at you as one of “us” and technically you aren’t. So maybe the rest of the mutt breeds should be sympathizing with this clown because I’m not. Po lil’ tink, tink!

    Splash_waters253- “I love my black man!”

  • http://www.blackplanet.com/CAROLINAGIRLSRDABEST/ CAROLINAGIRLSRDABEST

    KML-at the comments.

  • http://www.blackplanet.com/CAROLINAGIRLSRDABEST/ CAROLINAGIRLSRDABEST

    I don’t like Tiger but,the sh!t they are doing to him is ashame-and he only cheated on his wife not the world. Therefor why is all the sponsor and other organization pulling out on Tiger Woods when you got ALOT of Tiger Woods run’ing around. As you can see Nike didn’t drop Michael Jordan neither did anyone else and he cheated on his wife. Its not right they play-the roll-with Tiger because he cheated on the white woman. And pull him as a spokes person. So what they are really saying is its ok to cheat on your black wife but not your white one. Thats bullsh!t cheating is cheating-so why treat one different than the othere one?(JMO)

  • http://www.blackplanet.com/odoggz/ odoggz

    That’s all good, all he has to do is return to Golf with fire, and they’ll be on his nuts soon after! At that point, he should side with the competitor.

  • http://www.blackplanet.com/CaliFemme23/ CaliFemme23

    Jahz_lynx1/earthling, I agree with you guys…Tiger had that golf game up WAY before any sponsor picked him up…AND he doesnt need to apologize to anyone but Elin….

  • http://www.blackplanet.com/CaliFemme23/ CaliFemme23

    I dont know why some black folks think that every black celebrity automatically becomes OUR role model..then when they prove that they are HUMAN…people feel let down….

  • http://www.blackplanet.com/shango24/ shango24

    HES A HALF BREED

    SO FUKEM

  • http://www.blackplanet.com/jazzwatch/ jazzwatch

    That one guy mad a comment about Xharlie Sheen is RIGHT….it IS B-I-A-S-A-S-E-D….
    As far as Gatorade, they still have H-O-T-T-I-E Williams ladies and Michael Jordon (ha banged MORE women than Tiger and Flavor Flav combined)…. and SINGLE…if he cheated on HIS wife then. they would do the same to his as Sabre Tooth Tiger…..

  • http://www.blackplanet.com/Pinkii13/ Pinkii13

    Tiger was hunted by the so called “genteel” golf players from day 1 from when he won the Masters Tournament in 1997 — the first Black and the youngest golfer to ever do it. He was hunted because he is in FACT BLACK. Yes, he is Black and Thai — not “Chinese”. Most Black Americans who families have been on American soil for centuries are from mixed lineages. Why do we make Tiger so different? For, those of you who aren’t aware of your family trees, please do so before making derogatory statements about “half-breeds” and such. You could be totally disrespecting your grandma, gr. grandpa, etc. Not saying there should be any love for Tiger but let’s not make him the President of the “mixed” club because he is far from something new in that aspect.

  • http://www.blackplanet.com/cestleon/ cestleon

    Not suprising. They’re owned by Pepsico. Speaking of which, after hearing about the “pesticide” controversy, I’ve been laying off of the soft drinks anyway.

  • http://www.blackplanet.com/ogbualopa33/ ogbualopa33

    well, it is pretty too awful here, the degrading of our cultural heritage, now why cant America government be purnished for the evil deeds, taking your ancestor forcefully to a land they do not ask to be and now reading through what you all are saying here about the subject matter, all boils down to the same thing, racism, if not ethnicity, or tribal or religious defferences…….. How about all the national monuments stollen from Africa, even when we visit the National Muzuim in Britian and still find what belong to us……. This whole s**t is funny, we must rise up to speak for ourselves………..Let Tigger rise up to the challange and dance to the rythm of the music.he played it, he should have being smart knowing fully well the weight of the law…….

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