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PURCHASE, N.Y. — Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer’s car accident led to a media firestorm surrounding his personal life.

The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated Nov. 25, two days before the incident at Woods’ home in Florida. The publication’s editor, John Sicher, said he learned of the decision the week of Nov. 9.

The brand – a unit of PepsiCo Inc. – says the decision does not have to do with recent events. A spokesman says the decision came several months ago.

The drink debuted in March 2008.

Beverage Digest estimates it represents less than 5 percent of Gatorade’s volume. Sales volume of Tiger Focus was down 34 percent this year through October.

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Tags: Black Athletes, Celebrity Endorsements, Celebrity Folly, Gatorade, Tiger Woods
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  • http://newsone.com/entertainment/sports-entertainment/woods-to-alleged-lover-i-finally-found-someone-i-can-connect-with/ Woods To Alleged Lover: “I Finally Found Someone I Can Connect With” | News One

    [...] Sphere « Previous Post   [...]

  • http://www.blackplanet.com/rockwilder1911/ rockwilder1911

    This already happened a month ago nothing to do with stuff going on now!!!

  • http://www.blackinfo.net/?p=8320 Black Info.Net – African American News Hub | Black Info.Net

    [...] Gatorade Drops Tiger Woods Drink [...]

  • http://www.blackplanet.com/Stan_Vinyl/ Stan_Vinyl

    I bet he feel like a “black man” right about now… TIGER YOU WERE ALWAYS A NIGGA TO THEM… YOU SHOULDA’ PHUUC’T WITH US AND WE’DA HAD YA’ BACK!

  • http://www.blackplanet.com/Toni_Anthony/ Toni_Anthony

    Well? Tiger can be a spokes person for, “Mental Health Products & Anti-Depressants.” He could be a spokes person for, “Reformed Tricks.”

  • http://www.blackplanet.com/24kglo_H2/ 24kglo_H2

    They knew about the affairs before it hit the fan and so did his wife that why she bought a house in Sweden with her sister she was on her way out and it just came to a head the night of the accident he will lose more endorsements i bet Chris Brown and Kanye West are feelin good that media is off of them they gotta new dumbass to talk about.

  • http://www.blackplanet.com/Real_bumbleclot/ Real_bumbleclot

    In the words of Dave Chappelle “Tough break nigga, there’s always fubu”.

  • http://www.blackplanet.com/CAROBINSONFIELDS/ CAROBINSONFIELDS

    I’m wit u Stan Vinyl I think he is so wack!!

  • http://www.blackplanet.com/missstrings43/ missstrings43

    Although this is a typical today in our society…it is just still so damned sad. Why is always our black men? That cream color is really beginning to show up at the wrong times. All of his hard earned work and talent for another person or should I say persons. Did he just not get enough love at home when he was a baby? What’s this hangup with cream? Seriously! Sad..just sad. Our black men are really needing to step up their game. What’s interesting about the times in my opinion is how many black men are coming out of the phase of dating interracial..
    . I am beginning to actually talk to a lot of black men who are coming back home where they know what to expect from their woman. They know what is acceptable, respectable and when the love will be “Mo Better”. I give those types of black men who have gone through it and woke up..nothing but props. Come on back home my chocolate kings.

  • http://www.blackplanet.com/lakerdude19/ lakerdude19

    I’m guessing this is a product of the white man’s hate. I’m sure Stan has some story about how he was dropped from gatorade because of his blackness.

  • http://www.blackplanet.com/buickjazz/ buickjazz

    They were gonna drop the drink anway? I don’t think so. These corporates kill me. Never want to be seen taking a moral ground on things but their actions always tell you they do. Self-righteous hypocrites. They could have at least said they were thinking of dropping it back in March. Two days prior to the incident sounds too coincidental.

  • http://www.blackplanet.com/elle2010/ elle2010

    In the words of Dave Chappelle: “tough brake n*gga, there’s always FUBU” lmao

  • http://www.blackplanet.com/Nightowl358/ Nightowl358

    They probably made a special p***y juice flavor that only Tiger had access to. Probably bought it by the case.

  • http://www.blackplanet.com/DangerouslyInLove/ DangerouslyInLove

    LMAO yall a trip lol

  • http://www.blackplanet.com/CaliFemme23/ CaliFemme23

    Real quick@ Lakerdude- every forum Stan posts in, I notice you comment DIRECTLY at him…can we say…MAN CRUSH!! LOL…

    as far as Kitty Woods is concerned…surprise surprise!!

  • http://www.blackplanet.com/Calm_Cool_Collect/ Calm_Cool_Collect

    This is why black news sites arent reputable. Im not a reporter but even I know that Tiger didnt resign on his contract for his drink 2 months ago not 2 days before it happened. A gatorade spokesman even said that they were behind tiger all the way so READ CNN or a newspaper instead of TMZ and BP news.

  • http://www.blackplanet.com/Calm_Cool_Collect/ Calm_Cool_Collect

    I got your back 100% Tiger! (as if he would be caught dead reading this crap).

  • http://www.blackplanet.com/Charmed2Def/ Charmed2Def

    Damm…. I’m gonna miss the green one.

  • http://www.blackplanet.com/BlkSuperHero928/ BlkSuperHero928

    Thats just f**king stupid. I don’t care about this man’s personal life. Can he play f**king golf? Isnt that why he got the Gatorade endorsement? C’mon, now come-on.

  • http://www.blackplanet.com/sexynickey/ sexynickey

    He’s starting to get the Chris Brown treatment..

  • http://projectpaydayworks.com/blog/archives/gatorade-drops-tiger-woods-drink-news-one Gatorade Drops Tiger Woods Drink | News One | The Review Blog

    [...] Original post: Gatorade Drops Tiger Woods Drink | News One [...]

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