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From the NY Daily News:

Tiger Woods is not the only one who blew big bucks with his image-busting cheating spree.

His losses are chump change compared with the up to $12 billion that the scandal has cost shareholders of his big-money sponsors like Nike, AT&T and Gatorade, a study revealed Monday.

“Total shareholder losses may exceed several decades’ worth of Tiger Woods’ personal endorsement income,” said study author Victor Stango, a professor at the University of California Davis.

The study compared the stock prices of nine Woods sponsors with competitors and the overall market after the scandal erupted last month.

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Tags: Sex Scandals, Tiger Woods
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  • http://www.blackplanet.com/G-WIN/ G-WIN

    Tiger’s Mother “Hurt, Angry, Disappointed”
    see why she’s mad at her son
    tiger scandal blew a billions of dollar deal wow
    his whole family must be made at him for that including the kids
    ” hey dad why u blew all that money for those hookers ”
    wow thats a lot of pampers and milk for the bottles

  • http://www.blackplanet.com/SexyMoneyMaker/ SexyMoneyMaker

    wft wow 12-billion! I hope that man dont come up missing

    no more creeping says http://www.swaggtalk100.net

  • http://www.blackplanet.com/get_wit_eman/ get_wit_eman

    $12 bill eh?…well I guess Tiger isnt being a “good lil Boy” now is he?..LMAO

    So Tiger Finally made $1 Bill….and they made,or have Lost $12 Bill?…I wonder how much “They” made before he upset they’re Lil “Barbie” and the Media
    who couldnt stand seeing him with one of “theirs” in the first place!!!

    He shouldnt have cheated for “moral” reasons..IE;”I Do”.. BUT…its over now,she about to get “PAID” like no other NANNY in History, so let it go..He who is without Sin Cast the First Stone!! geesh…

  • http://www.blackplanet.com/bosslady_blac/ bosslady_blac

    Lord please be with Tiger in his time of need. When I say need he needs to be consoled and told that this is a test of time. As a god fearing woman we all are put to a test. When you put god first there is no battle left unwon. My prayers are with this young man. When praises go up blessings come down. Put GOD in your life TIGER and this to will pass. He fell victom to temptation!!!!

  • http://newsone.com/entertainment/sports-entertainment/att-ends-partnership-with-tiger-woods/ AT&T Ends Partnership With Tiger Woods | News One

    [...] Tiger Woods Scandal Cost Sponsor Shareholders $12 Billion [...]

  • http://www.blackplanet.com/JususNolo/ JususNolo

    Dear Tiger,
    With all that money your making you could not buy a better phone. Tiger have you heard of passwords, or touch screen phones. I mean come on man, I know you said that you were a Cabaliasian and not black, but seeing how easy it was for you the get caught, the player committee is glad that it did not offer you a players card. You would have just made us look bad. Have you noticed how all of your friends just split. Man we even gave OJ a break, but seeing how you don’t like sistas we don’t feel sorry for ya too much. Well good luck to you in the coming year, I wish you well, but just remember when you are down and out remember who your friend are.

  • http://www.blackinfo.net/?p=13835 Gatorade Drops Tiger Woods As Spokesperson | Black Info.Net

    [...] Tiger Woods Scandal Cost Sponsor Shareholders $12 Billion [...]

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