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sheila johnson

From TheDailyVoice.com:

by Keith Boykin

It’s no secret that I have some longstanding political disagreements with Bob Johnson, the co-founder of BET Networks.

Johnson supported George Bush’s plans to privatize Social Security, that would have left millions of seniors in trouble after last year’s financial collapse. And he also worked with Bush to eliminate the horribly onerous inheritance tax that disproportionately affects about 7 or 8 super rich black people in America.

Then last year Johnson mocked Barack Obama, suggesting that he was busy doing drugs while Hillary Clinton was caring about black people. “I am frankly insulted,” Johnson said, “that the Obama campaign would imply that we are so stupid that we would think Hillary and Bill Clinton who have been deeply and emotionally involved in black issues when Barack Obama was doing something in the neighborhood that I won’t say what he was doing but he said it in his book.”

But there’s a more positive and inspiring side to Bob Johnson and his former wife Sheila. As partners, they developed a hugely successful business model at BET that revolved around low production costs and high revenue generated from cheap advertisement.

The Johnsons sold their BET holdings to Viacom in 1999, and the quality of BET has improved since then, in part, because of a greater emphasis on content instead of capital. To be sure, BET still has some issues. I’ve worked as a TV commentator and host for BET for several years now, through good and bad times, and I’ve heard all the complaints. But this isn’t a story about BET. It’s a story about the Johnsons, who no longer run BET.

I applaud the former power couple for their business acumen, but until now I’ve never known much about Sheila Johnson. Now that I do, I’m not too impressed by her politics either.

To read more, click here.

Tags: Black Politicians, Democrats, GOP, Sheila Johnson
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  • http://www.blackplanet.com/SCRAP_H33P/ SCRAP_H33P

    Is that Ol Gurl from the Banned Boondocks Episode about BET???

  • http://www.blackplanet.com/WestsideCartelAtl85/ WestsideCartelAtl85

    They don’t care at all. They think they are immuned from the same things that their fellows Blacks are going through. A joke a racist once told, “What’s a rich Black man with money? A n word still.”

  • http://www.blackplanet.com/_A_/ _A_

    Hey Keith, not sure if you know, but Social Security is broke now anyway, so not sure how privatizing it would have had a negative impact. I also take issue with your headline. Everybody should know better than act like that, not sure why you feel rich people should act better than anyone else.

  • http://www.blackplanet.com/jazzpast/ jazzpast

    like PAC and MJ said, “They dont really care about us.”

  • http://www.blackplanet.com/shyscorpio1/ shyscorpio1

    like i tied to tell so many other peopel and my dad tried to tell me- ‘ You dont respect the name or station of a person, you respect their actions or deeds!”
    i seen some very broke people with little or not much schooling come up with some absolutely brilliant ideas and conversation; made some ‘EDUCATED FOOLS’ really mad!!!
    LMMFBAO!!!!

  • http://www.blackplanet.com/babyg1rl007/ babyg1rl007

    The content of BET has improved since Viacom took over? Well, I learned something new today.

  • http://www.blackplanet.com/gren1shaw2/ gren1shaw2

    Rich black people are imitation white they act and talk like they are better than other blacks.they make jokes about them and put them down.what they have forgotten is that no matter how much money they have,to whites they are still monkeys,just trained.

  • http://www.blackplanet.com/gient33/ gient33

    well..first!!she didn’t help develope ANYTHING!! for b.e.t.,secondly to A LOST MAN?? who made comments earlier about black folk voting democrat for the sake of democrats..obviously you know so much about us with your infinite wisdom of our lives and our world with your little cartoon characture of yourself..back to ms.johnson what do you expect from someone like that who has been so far removed from the lives that everyone,not just black folk but 95-98% of this country lives…she’s no more than a high priced MAMMIE for white america and its ashamed that the network is still on the air with its continued trashy content of today..no progress what so EVER!! including the MONIQUE show..voting republican because you’re wealthy now vs. the struggle you had 30 yrs ago and believed in the democratic party then?..MONEY DOES NOT BREED CLASS OR CHARACTER!!..nuff said

  • http://www.blackplanet.com/EVERLASTING_1/ EVERLASTING_1

    “But there’s a more positive and inspiring side to Bob Johnson and his former wife Sheila. As partners, they developed a hugely successful business model at BET that revolved around low production costs and high revenue generated from cheap advertisement.”

    This is an erroneous statement. BET was in BANKRUPTCY when it was “sold”—preferrably rescued by Viacom. Robert Johnson sold the company for little over $1 billion. People are under the delusion that Johnsonw as some big success, but how about we do a little math lesson here. It has been reported that Black people as an aggregate has purchasing power of $300 BILLION per annum (year). Multiply that by 10 years at a flat rate—not exponentially, and you have $3 TRILLION, not BILLION. It has been reported that Black people unfortunately watch more television than any other demographic. Why I say unfortunate? Because that generally means that Black people are reading less, which falls in line with the old premise of wanting to keep information from Black people, put it in a book. Continuing on, Black children watch the most television of them all; and we can all guess what it is they are watching.

    Now back to my point. Black people with a ten year aggregate of $3 trillion, and watching the most television EQUALS advertising dollars, REVENUE. And yet, Johnson was unable to tap into that. He sold BET for little more than $1 billion from out of $3 trillion. That is LESS than a TENTH OF ONE PERCENT. If Johnson was so successful, he would have and should have been able to tap into that $3 trillion, and instead of Viacom RESCUING HIM, he could have bought out Viacon instead. Yeah he is successful now with buying all these businesses, but how hard is that to do when you are gifted $1 billion?

    With the filth that Johnson help introduce to our children, in many aspects, he is no better than the neighborhood drug dealer or drug kingpin, he just has a bit more polish, but his impact is much more far-reaching and thus damaging. Now before anybody jumps on me, about how people don’t have to watch BET, that is true. But you remember that people do not have to buy drugs, the next time you have a penchant to badmouht the drug dealer.

  • http://www.blackplanet.com/SoularFlarez/ SoularFlarez

    “Bob Johnson doesnt care about black people”

  • http://www.blackplanet.com/bigwillylandis/ bigwillylandis

    once again who are you to tell bob johnson what he is and what he is not supposed to do. what is it with black planet and this hate for black republicans i dont get it. call a man a sell out because he understands the value of hard work. i mean bob johnson understood to make money. all he had to do was appeal to the masses with mindless music stoolen shows and general ignorance and call it black. now look it worked hes rich he dosent have to answer to any body.

  • http://www.blackplanet.com/Da_J_Rok/ Da_J_Rok

    So you telling me, if Bob Johnson would not have sold BET he still wouldn’t have became a Billionaire? I think he would have, why take a short term payoff for a long term investment

  • http://www.blackplanet.com/Monte_Brown/ Monte_Brown

    Oh God. Get off Obama’s dick. The honeymoon is over. Jesus freaking Christ.

  • http://www.blackplanet.com/TMAC_35000/ TMAC_35000

    Monte_Brown, this isn’t even about Obama. Keep it f**king moving loser.

  • http://www.blackplanet.com/EVERLASTING_1/ EVERLASTING_1

    @Da_J_Rok: So you telling me, if Bob Johnson would not have sold BET he still wouldn’t have became a Billionaire? I think he would have, why take a short term payoff for a long term investment

    Hmmm… does the term BANKRUPTCY register with you? Do you have an understanding as to what BANKRUPTCY is? BET WAS BANKRUPT. Not facing BANKRUPTCY, but was bankrupt. Viacom RESUCED it from bankruptcy. And being that BET was bankrupt, it would only serve that Johnson would NOT have become a billionaire, at least not in that venue.

  • http://www.blackplanet.com/EVERLASTING_1/ EVERLASTING_1

    @bigwillylandis: once again who are you to tell bob johnson what he is and what he is not supposed to do. what is it with black planet and this hate for black republicans i dont get it. call a man a sell out because he understands the value of hard work. i mean bob johnson understood to make money. all he had to do was appeal to the masses with mindless music stoolen shows and general ignorance and call it black. now look it worked hes rich he dosent have to answer to any body.

    Well FOOL. I don’t think anyone on this board has told Johnson what he can and cannot do. I do not recall ever meeting and/or having a conversation with Johnson. This is an article that was written and people like myself are commenting. WHO ARE YOU TO TELL US THAT WE CANNOT HAVE A DISCUSSION AND VOICE ARE DISAPPROVAL OF JOHNSON.

    Yes he’s made money, but in the manner that he did and the damage he has wrought makes him a sellout. He was a sellout BEFORE he was rescued by Viacom. He is as much a sellout as the neighborhood drug dealer.

  • http://www.blackplanet.com/SheShe88/ SheShe88

    BET is nothing to brag about. HEs a president of ignorant steppin-fetchin shows and Obama is…OBAMA!

    pick and chose ya battles.

  • http://www.blackplanet.com/be_my_subject/ be_my_subject

    Since when did being wealthy, cause you to be smarter? I mean in some ways yeah but not all of them lol

  • http://www.blackplanet.com/Da_J_Rok/ Da_J_Rok

    Everlasting think about what u just said…key phrase, “BET WAS BANKRUPT”, not “BOB JOHNSON” does that register with u??? Do u know there is a difference between business and individual??? How can u be bankrupt, with a value of 5 Billi??? Those idiots didn’t know how to overhaul they business, and that would be called “SPONSORS” sellin ad space, not sellin out

  • http://www.blackplanet.com/MizLadyPoet/ MizLadyPoet

    “Bob Johnson doesnt care about black people”…he never has and never will because he thinks he is something other than black. He is one of the most arrogant people I have ever encountered. I have never cared for him and he has done nothing to improve my image of him.

  • http://innovbois.co.cc/2011/01/14/rich-black-people/ Rich black people | InnovBois

    [...] OPINION: When Rich Black People Should Know Better | News OneFrom TheDailyVoice.com: by Keith Boykin It's no secret that I have some longstanding political disagreements with Bob Johnson, … [...]

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