Report: Ebony Magazine Up For Sale

By News One September 27, 2009 9:45 am

janetjacksonebonymagazine

From Newsweek:

For 50 years, the Ebony Fashion Fair has been a glamorous social event in dozens of U.S. communities. The traveling fashion show has raised $55 million in college scholarships for African-American students. But this year the company behind the show, Johnson Publishing which publishes Ebony, pulled the plug on the event, citing lack of corporate sponsorship due to the recession. “This is devastating to us,” Ann Lee, publicity chairwoman for the Charmettes, a civic group that staged the event in Broward County, Fla., told The Miami Herald.

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It’s been a year of excruciating decisions for publishing companies—layoffs, pullbacks, closures. Now it appears Johnson Publishing’s chairman and CEO, Linda Johnson Rice, has reached what must have been an agonizing decision: Johnson Publishing is seeking a buyer or investor for its flagship publication, Ebony, in an effort aimed at securing the survival of the nation’s oldest magazine devoted to African-American life. It’s unclear whether the company’s other properties, including Jet, would be part of a possible sale.

According to media and investment executives familiar with the developments, Chicago-based Rice, the daughter of Ebony’s legendary founder, the late John H. Johnson, has approached, among others, Time Inc., Viacom, and private investors that include buyout firms. Time Inc., the world’s largest periodical publisher, already owns Essence, a monthly lifestyle, beauty, and fashion magazine for African-American women. Viacom, meanwhile, owns BET (Black Entertainment Television).

Nothing has yet resulted from any of Johnson Publishing’s overtures, however. And it’s unclear whether negotiations are underway between the publishing company and any of the identified parties or other potential rescuers.

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Time Inc. declined to comment, as did Viacom. “Your facts are incorrect with respect to Time Inc. and Viacom,” a spokeswoman for Johnson Publishing said. Johnson Publishing likely made its overtures through the media giants’ properties, NEWSWEEK’s sources indicate. They also declined to elaborate much beyond acknowledging, on condition of not being named, that they were aware of Johnson’s efforts. According to one top magazine executive, Johnson Publishing is requiring potential bidders to sign a confidentiality agreement to access the company’s financial information, a standard practice in the dealmaking world.

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  • 9-29-2009 7:07 pm

    Jazzpast,
    LOL and the Boule! Only those who know what time it is even know what you are talking about!!!!

    Da_J_rok,
    That would make too much sense. Supporting a Black, POSITIVE, media outlet that put many if not all of the major celebrities on their cover or in the magazine itself.
    That’s called RACE PRIDE and far too many Black Folks with money don’t know or CARE about what that means!!!

  • 9-28-2009 5:01 am

    They’ll be fine the Boule will save their own.

  • 9-27-2009 2:32 pm

    Where are all the entertainers that has graced the covers??? This would be the time to step up and reinvest some of that money that u made from publicity, collectively im sure they could make a difference or better yet where is Sophia(Oprah). I surely hope the “White Man” dont get his hands on this company we in bad enough shape as it is.

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