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Yeah, that is a different thing… Not talking about getting work… Talking about getting the right size of customers and how much money and capital it would require to get and keep them…

Sometimes, you can get way too much than you can handle and then what do you do if you don’t have the money or capital to hire more staff to keep u pwith demand?

Well, you have make people come to you. There was a black woman here in Dallas that put up a billboard that read: “Looking for a job, I specialize in corporate training and facilities. Please call 972-XXX-XXXX” and you know what……she got a great job!! She had over thousands of calls and job offers. People want a person who will go that extra mile besides…who will do business with you if they never heard of you?

And therein lies the rub…

How much money is enough to be effective in your marketing stategy?

Customer relations is one thing if you have a few customers but if your customer base ballons so much, how do you maintain quality control of customer service? The huge companies still haven’t figured that out yet…

1) Understanding your customers, their needs, and their wants.

2) Doing research to find out what they need and want. Focus groups are a good way to do that, and you can hook up low-cost surveys from an online service like Survey Monkey.

3) Create an eye-catching logo, develop a well-thought out slogan, and being consistent with those elements. Most importantly, develop your mission to create an identity for your brand. Once you know what your brand is, you can figure out how to approach your customers. Kind of like you can’t love anyone else until you love yourself.

4) Figure out what makes your business unique. Marketing and advertising professionals call it a USP or unique selling proposition.

5) Use social media for exposure. When you want to sell, however, you’re going to have to take it to the next level and spend a little cash. Gotta spend money to make money.

That’s what I can think of off the top of my head immediately as quick starter points.