Nielsen

The genre is responsible for 25.1 percent of the music consumed in America — surpassing rock, which checks in at 23 percent.

Cheryl Pearson-McNeil, joined Roland Martin on NewsOne Now to discuss the findings of the Nielsen 2015 African American Consumer Report.

According to a new report by Nielsen titled “The Making of a Multicultural Super Consumer,” “Multicultural consumers are rapidly becoming the core of the U.S. population and African-American, Asian American and Latino consumers are emerging as a major consumer force in the country.” These “Multicultural consumers” make up 38 percent of the U.S. population, account for […]

BuzzFeed senior editor Kelley Carter and digital correspondent, Ray Cunningham otherwise known as MissterRay joined Roland Martin on “NewsOne Now” to discuss network TV rediscovering African American audiences and racking up huge ratings. According to Nielsen, African Americans view more television over the course of the month than any other ethnic group. ABC’s “Scandal,” “How To Get Away […]

Weekday, 9 a.m. ET Telecast, Hosted by Award-Winning News Veteran Roland S. Martin, Delivers Double-Digit Growth in Key Demos SILVER SPRING, MD – JANUARY 12, 2015 – TV One today announced that News One Now, the first morning news program in history to focus on news and analysis of politics, entertainment, sports, and culture from an explicitly […]

Black buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report. The study on African-American consumer trends found that the percentage of Black people attending college or earning a degree has increased to 44 percent for men and 53 percent for women, and the number of […]

California — Our community may need to step away from the TV screen a bit because a recent Nielsen study shows we are watching more TV than anyone in the country. According to EURweb, in November 2010, when the data were compiled, African Americans used their TVs an average of 7 hours, 12 minutes each […]