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Step aside Dear Abby, a new advice guru has arrived and his name is The Old Spice Guy.

Everyone’s favorite shirtless pitchman took the Internet by storm Tuesday in a viral ad campaign for Old Spice, soliciting fans for questions and dispensing personalized video responses in the uniquely absurd style that has made him a national treasure.

The Old Spice Guy, played by Isaiah Mustafa, became an overnight sensation when the classic deoderant company’s ad campaign debuted during the Superbowl in February. In the commercials, Mustafa takes on the role of “The Man Your Man Could Smell Like,” a suave, shirtless, lothario who peddles body wash in ridiculous settings, even atop a white stallion.

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