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Kardashians Quick TrimThe Kardashian clan are in a bit of a pinch. Kim and company are being sued to the tune of $5 million for promoting diet pill Quick Trim, reports TMZ.

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Kim, Khloe, and Courtney Kardashian have been attributing their fantastic figures to diet pill Quick Trim since 2009. Kim, in particular, has been known to use social media, such as Twitter, to rave about its effectiveness. Recently, she tweeted, “Our QuickTrim cleanse will be massive! Khloe has already lost so much weight.”

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But some consumers are no longer buying it. A New York group of former users of the pill have banded together to dispute the Kardashians claims that the pill has actually worked for them, because of its main ingredient.

According to TMZ:

The point of the suit — a bunch of people in NY claim there’s no POSSIBLE way QuickTrim could’ve helped Kim, Khloe and Kourtney lose weight … because the main ingredient is caffeine. According to the suit, “The FDA has determined [caffeine] is not a safe or effective treatment for weight control.

While the Kardashians are yet to respond to the suit, how is this different from any other celebrity that marries their brand to an advertising campaign? Are we really to believe that Janet Jackson is really losing weight with Nutrisystem? Or even better, is Weight Watchers really the only reason Jennifer Hudson has experienced dramatic weight loss?

Going off of the countless celebrities that endorse products across the globe, it isn’t a far stretch to imagine that this group won’t be collecting that $5 million anytime soon.

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