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Opining that the team should consider changing their name to the ‘New York Ni**ers’ in what one can only assume is meant to be a dig at Jay-Z’s use of the n-word in his lyrics, Mushnick argues that since the team has a new “urban” locale it should get the full “Jay-Z treatment.”:
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As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?
Why the Brooklyn Nets when they can be the New York N——s? The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!
Read more at The Grio.