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Samuel L. Jackson

During what will go down in the books as one of the most painfully embarrassing (and hilarious) interviews ever, KTLA-TV Channel 5 entertainment reporter Sam Rubin confused actor Samuel L. Jackson with actor Laurence Fishburne and the A-Lister let him have it.

Making the media rounds to promote his new film RoboCop, Jackson was  clearly confused when Rubin asked him about the reaction to his Super Bowl commercial.

There’s only one problem: Jackson wasn’t in a Super Bowl commercial; Fishburne was.

And that’s when Jackson went all the way in on Rubin.

Read more from the L.A. Times:

“You’re as crazy as those people on Twitter,” scolded Jackson, pointing a finger at the camera. “I’m not Laurence Fishburne! We don’t all look alike!”

Rubin clumsily admitted he had made a mistake and tried to make light of the misstep, but Jackson relentlessly pressed on, clearly gleeful at Rubin’s embarrassment.

“You’re the entertainment reporter?” he said to Rubin in an incredulous tone. “You’re the entertainment reporter for this station and you don’t know the difference between me and Laurence Fishburne?”

“My mistake,” said Rubin. “My big mistake. I apologize.”

Jackson lashed out, “There must be a very short line for your job.”

Though Rubin made several attempts to recover, Jackson wouldn’t let up. When the reporter said, “Let’s talk about ‘RoboCop,'” Jackson gleefully said, “Oh, hell no. Really? Really?” He told Rubin he was also not Morgan Freeman, and he had never appeared in a commercial for McDonald’s or KFC.

Watch the interview below:

Rubin later apologized, insisting that he does know who Jackson is and that he made a “very amateurish mistake.”

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