Protesters are outraged at the lack of Afro-Brazilian and Black models in this year’s São Paulo fashion week.
“We cannot accept the world of fashion insisting on being a stronghold for the Eurocentric,” said Frei Davi Santos, the Brazilian race campaigner behind the protests.
The protesters are calling for a 20% quota of Black models, to help show the true depiction of Brazilian beauty, rather than the Eurocentric one depicted on catwalks across the globe.
“According to the latest census we blacks represent 50.8% of the Brazilian population. This means an event which presents a majority of people with typically European characteristics does not represent the beauty and wealth of Brazilian ethnicity. Brazil is a country that still insists on emphasising its European side and discriminating against its beautiful indigenous and Afro-Brazilian populations. We do not want catwalks that look like catwalks in Switzerland or England.”