President Barack Obama‘s inauguration fundraisers had no problem capitalizing on a hot market for keepsakes. Their sales of Obama souvenirs reaped $2 million for the inaugural committee.
When added to the $53 million in individual donations disclosed by the committee earlier this week, those sales boost total inaugural fundraising to about $55 million.
White House spokesman Josh Earnest said the inaugural committee is debt-free. He said the swearing-in celebrations cost about $50 million.
Inaugural fundraisers sold a wide range of items carrying Obama’s name and image. Mementos included clothing, jewelry, glassware, artwork and even decorated piggy banks, rulers and coasters.
Obama’s predecessor, President George W. Bush, raised $40 million to $42 million for each of his two inaugurations.