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Priorities USA Action, a political action committee started by two former Obama aides, is launching a $100,000 campaign against Republican presidential nominee Mitt Romney.

The smear campaign, which includes a ramped up Facebook presence and web advertising, features a well-produced web video aimed squarely at Romney.

See also: Mitt Romney ‘Has No Core’

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The fact that Priorities USA Action, which is prohibited from coordinating with the Obama campaign, is pushing a different attack line against Romney is easily explainable if not all that remarkable (Obama aides have also argued that Romney’s given himself over to the conservative wing of the GOP).

Read more at the Huffington Post.