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Chris Rock‘s “Good Hair” is on its way to the big screen.

Roadside Attractions and Liddell Entertainment have acquired worldwide rights to the documentary, which looks at hair culture in the black community.

Rock produced and co-wrote “Hair,” and Jeff Stilson directed. The film explores the way hairstyles affect the activities, pocketbooks, sexual relationships and self-esteem of black people. Ice-T, Nia Long, Paul Mooney, Raven Symone, Maya Angelou and the Rev. Al Sharpton share on-camera stories and observations.

The HBO Films production won a special jury prize when it premiered at the Sundance festival in January. Roadside plans to release the film theatrically in the fall.

Rock is filming the ensemble comedy remake “Death at a Funeral,” which he co-wrote and stars in.