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Jay Z, Rihanna, Nicki Minaj, Beyonce and more at the TIDAL Music Launch

Source: Kevin Mazur / Getty

Hip Hop mogul JAY Z is notoriously quiet on Twitter, so when he took it to the tweets this afternoon to defend Tidal, a music-streaming service that he launched last month with a bevy of music’s A-Listers, including Madonna, Jack White, Beyonce, Rihanna, Nicki Minaj, Coldplay and Kanye West, his “stream of consciousness” quickly went viral.

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Hov bought Tidal from Swedish-listed parent Aspiro for $56 million, Yahoo Finance reports. His stated aim is to strengthen the relationship between artist and consumer by removing the middleman, i.e., corporations taking too much of the music revenue pie.

Tidal Launch

Within weeks of its dramatic, highly-publicized launch, Tidal cracked the U.S. iPhone top 20 download chart but swiftly plummeted out of the top 700. Soon thereafter, 25 employees were laid off, including the CEO Andy Chen.

By all indications, Tidal is a flop of epic proportions, but JAY Z claps back at that characterization with #TidalFacts.

See what he had to say below:

We don’t know if JAY doth protest too much or if he really thinks that Tidal stands a chance. But for the anti-social star to go on an extended Twitter plea asking fans to give the company a chance, the picture can’t be all that rosy. Someone clearly decided that the public needed to hear from the man in charge and only time will tell if the move pays off.

And for the rapper who once spit: “I sell ice in the winter, I sell fire in hell; I am a hustler baby, I’ll sell water to a well,” making Tidal successful is clearly a challenge he can’t refuse.

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