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Hugh Hefner, who transformed Playboy magazine in a sprawling media empire, died on Wednesday at his home, the Playboy Mansion near Beverly Hills, California, Playboy Enterprises announced in a news release. He was 91. He died of natural causes and was surrounded by loved ones.

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Twitter users bid farewell to the icon Wednesday night, with some noting that the magazine played a pivotal role in the civil rights movement.

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Hugh Hefner, Playboy Founder, Dies At 91 was originally published on globalgrind.com

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