In celebration of Hip-Hop’s 49th Birthday, DJ Premier releases the first music video for “DJ Premier: Hip Hop 50 Volume 1” – out now via Mass Appeal. Featuring emcee icon and Bronx native Remy Ma and Grammy-nominated Rapsody, “Remy Rap” was produced by DJ Premier.
The track showcases female lyricists in Hip Hop. Directed by Maya Table, the music video pays homage to early nineties Hip-Hop, from inner city building rooftops to grainy black and white footage, down to the bucket hats, Cuban link chains and DJ Premier scratching on a turntable. You can watch the video below.
With 2023 marking Hip-Hop’s 50th anniversary, Mass Appeal developed #HipHop50 – a massive cross-platform initiative aimed at celebrating Hip-Hop’s momentous anniversary in the most authentic and globally impactful way possible.
#HipHop50 is a multi-year celebration that includes strategic partnerships and immersive global activations – all accompanied by charitable elements. As 2023 approaches, #HipHop50 will create once-in-a-lifetime moments featuring the iconic voices that have transcended culture.
“DJ Premier: Hip Hop 50 Volume 1″ is a five-song EP commemorating one of the culture’s most illustrious producers and his contributions to the history of Hip Hop. Produced entirely by DJ Premier, the EP includes collaborations with Lil Wayne, Nas, Remy Ma, Rapsody, Joey Bada$$, Slick Rick, and Run The Jewels.
The EP salutes the Preemo sound while setting the stage for the other highly anticipated Mass AppealHip Hop 50: The Soundtrack releases. You can stream DJ Premier: Hip Hop 50 Volume 1 here.
Hip Hop 50: The Soundtrack is a collection of ten EPs of all-new music. The soundtrack unites the industry’s most highly regarded producers and talent to look back, honor, and celebrate 50 years of Hip Hop. Following DJ Premier’s EP release, fans can look forward to new music curated by Swizz Beatz, Mustard, The Dream, Mike Will Made It, No I.D., Hit-Boy, Take A Daytrip, and Tainy.
The entire series will be distributed via Mass Appeal’s new deal with The Orchard. Bringing together some of the biggest names in music to journey through 50 years of Hip Hop while looking forward to 50 more, “Hip Hop 50: The Soundtrack” acknowledges the past while paving the way for the future. A portion of all #HipHop50 proceeds will be donated to various charitable organizations, including the Universal Hip Hop Museum, set to open its doors in 2024.
Happy 49th Birthday to Hip Hop! Let us know how you’re feeling about ‘Remy Rap’ in the comments!
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