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John Strickland, also known as “The Franchise” or “Strick” a legend on NYC basketball courts such as the Rucker has died at 38, according to the New York Post.

The sad news was spread all over Facebook and Twitter by different members of the city’s streetball community, by which Strickland is revered. They shared stories like him dancing with the crowd at Dyckman and his words of wisdom, including his signature phrase, “finish your breakfast”, which meant schooling and scoring on your man off the dribble.

Strickland’s reach goes so far that even Miami Heat star Lebron James mourned his passing on his Twitter account saying: “R.I.P to homie Strick.”Finish Your Breakfast”. Roc Boyz in the building.” Strickland was mentioned in Jay-Z’s hit song Public Service Announcement in the line: “No one can do it better. I check cheddar like a food inspector. My homey Strick told me, ‘Dude, finish your breakfast.'”

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