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The c0-founder of our sister site, HelloBeautiful, is hoping to spread the distribution of black-themed films with her new organization, African-American Film Festival Releasing Movement.

Black film festivals in New York, Philadelphia, Atlanta, Seattle and Los Angeles will be the first backers of this movement led by filmmaker Ava Duvernay.

Duvernay told the New York Times, she imagines a time when black-theme pictures will flourish in places where African-American film festivals have already found eager viewers.

Her new film, “I Will Follow”, which she wrote and directed, stars Salli Richardson-Whitfield and Omari Hardwick, will be the first film coming out of the AAFFRM and will be shown in theaters in the aforementioned cities.

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