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H&M x Buy From A Black Woman "Inspire" Tour – New York City

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Aside from hopefully enjoying a home-cooked meal, majority of the nation will be united this week in celebrating the annual shopping experience that is Black Friday. With some stores having already started their storewide discounts, we wanted to make sure your money is going to the right places while also getting the most for your buck.

With that said, let’s buy Black!


Black-owned businesses stand to earn a significant slice or two of the pie that is the annual holiday spending spree that typically generates billions of dollars for all brands and companies. And many of them are offering significant deals during the holiday season to help their customers save a few bucks while also making a concerted effort to buy Black.

MORE: The Ultimate Gift Guide For The Black Intellectual Man

In addition to Rihanna getting the makeup aficionados right for the holidays with Cyber Monday deals running all weekend long (seen above), we also came across a few other Black-owned brands we hopefully can put on your radar. Whether you’re doing some early Christmas shopping or just want to knock a few things off your wishlist while the sales are going on, now’s the perfect time to take advantage — in short, you’re welcome in advance!

MORE: Black Buying Power Could Especially Boost Businesses Owned By HBCU Alumni

We chose to highlight 10 fan-favorite brands, made for us and by us, from a variety of different areas of commerce. From fitness gear, haute couture fashion straight from the motherland, and streetwear faves to skincare for the ladies and fellas alike, we think there’s something here for just about everybody to benefit from.

MORE: The Ultimate Gift Guide For The Intellectual Black Woman

Some stores have sales going on with markdowns of over 50% off the original price, and even more when you sign up to their email list. GOLF WANG in particular is doing a “Mystery Box” deal that could see you getting rare and high-priced items, some selected by Tyler, The Creator himself, for as little as $45. The catch? You have no idea what you’re getting until it arrives at your door. Sounds pretty exciting if you ask us!

Keep reading and scroll down to have a look at 10 Black-owned brands you definitely need to be checking out this Thanksgiving weekend while getting your Black Friday, Small Business Saturday and Cyber Monday holiday shopping done.

10 Black-Owned Brands To Buy From During The Holiday Season And Beyond  was originally published on

1. Yitty by Lizzo

40% Off


30% Off + Extra 10% Off With Email Registration

3. LaQuan Smith

40% Off

4. Tier NYC

Various Discounts Sitewide

5. Fenty Beauty by Rihanna

25% Off Entire Site

6. NL The Label

40% Off Select Styles

7. Bevel

30% Off Sitewide


30% Off With Discount Code

9. GOLF WANG by Tyler, The Creator

“GOLF Monday” Mystery Boxes

10. Pattern By Tracee Ellis Ross

25% Off + Free Velvet Scrunchie With Orders Over $75