News One

@bvince…

Yeah, that is a different thing… Not talking about getting work… Talking about getting the right size of customers and how much money and capital it would require to get and keep them…

Sometimes, you can get way too much than you can handle and then what do you do if you don’t have the money or capital to hire more staff to keep u pwith demand?

I think that it depends on your business. Customer relations is something easy in retail, but not so easy if you have a non traditional small business. I would go to a small business that knew me by name, and knew exactly what I wanted. I also dont think you have to spend that much on marketing because word of mouth is a powerful thing. And with this day and age of the internet, marketing costs are not as expensive as they once were and are by all accounts—something you could do yourself

“You’re going to have to take it to the next level and spend a little cash.Gotta spend money to make money.”

And therein lies the rub…

How much money is enough to be effective in your marketing stategy?

Customer relations is one thing if you have a few customers but if your customer base ballons so much, how do you maintain quality control of customer service? The huge companies still haven’t figured that out yet…

Effective marketing can be done without spending a boatload of money, guys. I do marketing for a university who’s being hit hard by state budget cuts, so I have smoke and mirror everything. Off the top of my head, I would say this is what leads to effective marketing:

1) Understanding your customers, their needs, and their wants.

2) Doing research to find out what they need and want. Focus groups are a good way to do that, and you can hook up low-cost surveys from an online service like Survey Monkey.

3) Create an eye-catching logo, develop a well-thought out slogan, and being consistent with those elements. Most importantly, develop your mission to create an identity for your brand. Once you know what your brand is, you can figure out how to approach your customers. Kind of like you can’t love anyone else until you love yourself.

4) Figure out what makes your business unique. Marketing and advertising professionals call it a USP or unique selling proposition.

5) Use social media for exposure. When you want to sell, however, you’re going to have to take it to the next level and spend a little cash. Gotta spend money to make money.

That’s what I can think of off the top of my head immediately as quick starter points.

I find that in running my business it’s all in the marketing. If you can market really well your business will thrive. I mean look at Rihanna or Lady Gaga. To me they are no talent hacks but thanks to great PR and marketing they come off like they are highly talented. With the right marketing team the sky’s the limit. I’m a diehard Cowboys fan and I see how they are marketed….hmmmm…we should take notes of that strategy. The key is to make the public NEED you. Make them think you are the greatest think since sliced bread.

On a side I doubt this forum will get more than 6 comments. Black people on here will be over at the ‘Kim K. and interracial’ forum yelling obscenities at one another or in the ‘I hate white women,and why are they taking our men’ forum. They are not ready to talk real business….y’know something to help them. Just not ready….just a bunch of slaves still fighting for that last piece of cornbread instead of taking the whole dinner.

Still the only poster on this one…

*sigh*