African-American and Hispanic users of social media are significantly more likely to learn about and become involved in social issues, according to a Georgetown study.
Conducted in 2010, the study examined the roles of a variety of activities in fostering engagement with social issues among adults.
The study found that African Americans and Hispanics are significantly more likely than Caucasians to be involved in several key issues, including diabetes, domestic violence, bullying, childhood obesity, Haiti relief and HIV/AIDS.
When asked if they felt “more likely to support a cause or social issue online than offline”, the percentage of positive results from Caucasian respondents was approximately one-fourth (24%). African-American respondents answered ‘more likely’ nearly one-third of the time (30%) while Hispanic respondents were 39%, or nearly two-fifths more likely to support a social issue or cause online.