Russell Simmons has partnered with nonprofit Californians for Safety and Justice to create an ad campaign focusing on the large numbers of prisons the state invests in annually compared to schools.
Simmons and Californians for Safety and Justice created a PSA featuring children discussing what careers they want before revealing the sobering statistics. Michael Skolnik, Editor In Chief of Global Grind, told NewsOne,”When Russell and I found out that ever year California spends $62,300 per prisoner vs. $9,100 per K-12 student, we had to do something. We went to work and executive produced a very important PSA about misappropriating funds in the justice system at the expense of the education system.”
Watch Californians For Safety and Justice’s PSA here:
The campaign calls for the state to fix the discrepancy in spending.
“This spot, part of a larger #SchoolsNotPrisons public education campaign, calls for Californians to come together and demand that California replace prison and justice system waste with common sense solutions that create safe neighborhoods and save public dollars,” Skolnik added.
According to Skolnik, artists such as Jay-Z, Diddy and Swizz Beats have come out in support of the campaign.