Weekday, 9 a.m. ET Telecast, Hosted by Award-Winning News Veteran Roland S. Martin, Delivers Double-Digit Growth in Key Demos
SILVER SPRING, MD – JANUARY 12, 2015 – TV One today announced that News One Now, the first morning news program in history to focus on news and analysis of politics, entertainment, sports, and culture from an explicitly African American perspective, finished 2014 as the number one cable news show in its time-slot among all African American viewers, and in the key demos of P25-54 and W25-54. Including broadcast television, News One Now‘s performance among Black viewers in the aforementioned demos was second only to NBC’s Today.
In fact, among Total Viewers 2+, Households, Persons 25-54, Women 25-54, Adults 18-49 and Women 18-49, December 2014 was the program’s best month ever since premiering in November 4, 2013.
Additional 2014 News One Now highlights:
· News One Now’s performance in December 2014 was up by double digits vs. November 2014 among Persons 25-54 (+29 percent) and Households (+23 percent).
· News One Now’s performance in December 2014 was up by double digits vs. December 2013 among Persons 25-54 (+48 percent) and Households (+59 percent).
· The past four months have been the best in News One Now history among Adults 18-49 (#1 – December 2014; #2 – October 2014; #3 – September 2014; #4 – November 2014).
Source: Nielsen TV Toolbox (Live +3 data) | CY14 (12/30/13-12/28/14) | M-F 9am-10am
“The strong Black viewership of News One Now in our first year proves what we knew all along: African Americans desire strong, compelling and engaging news and information that speaks directly to them,” said Martin. “Whether it was Ferguson, voter suppression, Ray Rice or the Bill Cosby story, African Americans want to hear the news of the day from their perspective and from voices they know and trust.”
Emanating from the heart of Washington D.C. in a state-of-the-art studio that offers a stunning view of the Capitol building, News One Now airs Monday through Friday from 7-10 a.m. ET on Radio One network stations in select U.S. markets, and is simulcast on TV One from 9-10 a.m. News One Now is hosted by Roland S. Martin, the 2013 National Association of Black Journalists’ Journalist of the Year and former host of TV One’s long-running, award-winning weekly news program, Washington Watch with Roland Martin. Each morning, Martin–who also serves as the program’s managing editor–sifts through the headlines of the day to spotlight matters that greatly impact the African American community.
Beyond radio and television, News One Now reaches audiences 24/7 with exclusive program content and extended editorial on NewsOne.com and the NewsOne mobile app. News One Now is an evolution of Interactive One’s award-winning digital brand NewsOne.com that launched in 2008 and reaches millions of African Americans each month.
About TV One
Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets Black and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK; www.comcast.com], one of the nation’s leading providers of entertainment, information, and communications products and services.
Monica Neal/TV One/301-755-2830
Matt Biscuiti/The Lippin Group/212-986-7080
Connect with TV One