From Black Friday to Small Business Saturday, and even before, the holiday shopping season and all the deals they offer have already gotten underway for nearly a week now. And with Cyber Monday upon us, the conventional wisdom is for consumers to look log on to major online shopping websites and avoid crowded stores.
But with the myriad reports of big internet-based stores mistreating their employees, let alone risking popular items being sold out, it may be time to turn your attention to some of the lesser heralded online businesses that have the same types of items you’re looking for without any controversial staffing issues. Not only would doing so net the same results for consumers, but it would also decidedly help out the low man on the totem pole — small business owners.
But on an even more granular level, there is yet another unsung set of small business owners who would be grateful for your online patronage on Cyber Monday: Black-owned businesses.
“Nationwide there are more than 2.6 million black-owned businesses,” Black business owner Antwon Davis told NBC News. “But eight out of 10 fail within the first year and a half because of a lack of exposure, a lack of capital, and a lack of business acumen.”
Black people have major spending power — to the tune of $1.2 trillion annually — so in theory, there should be no excuse not to throw a few bucks to the companies owned and operated by Black folks.
This year offers no shortage of Black-owned businesses to support, with the internet being the great equalizer for companies that don’t have a physical store.
For instance, the Strivers Row project lists dozens of Black-owned businesses in New York City that range from a bed and breakfast in Brooklyn to a chocolate company in Harlem, and more. Their services are available even if you’re not in the Big Apple.
Dionna Dorsey, a Washington, D.C.-based entrepreneur and marketing creative, also has some cool gear with District of Clothing, her recent venture and apparel line that highlights thought-provoking commentary. It can be bought online by clicking here.
Looking for some online sales for beauty products sold by Black-owned businesses? Our amazing sister site Hello Beautiful has you covered, and then some.
But if you’re still having problems finding a Black-owned business to support, there is, of course, an app for that.
Official Black Wall Street, which serves as a vast directory of Black-owned businesses across the globe, was created to make the directory more accessible and to encourage individuals to circulate money in the Black community.
Still no luck? Here’s a list of more than 100 Black-owned businesses. The Black Business News Blog listed 25 Black-owned businesses offering up their wares for sale, including everything from desserts and snacks to drinks to cosmetics to clothing and more. The Black Girl With Long Hair website also listed more than 40 other Black companies that focus on cosmetics and fashion.
Super Selected’s website has also provided a list of products made by 50 Black-owned companies that were offering online sales. A Twitter hashtag for Black-owned businesses has gone viral, and more Black-owned deals for Cyber Monday, the overall holiday season and for the future can be found by clicking here and here.
“We have to keep these dollars in our community just a little bit longer,’’ Black Florida consumer Candy Lowe told USA Today. “If we can … we’ll see an economic improvement. If we see more businesses getting support, it won’t be so frightening to be a business owner.’’