Broadband adoption in the home is slowing in the U.S. That’s what the Pew Research Center’s Internet & American Life Project is saying in a fascinating report that is just out.
Sixty-six percent of American adults now have a broadband Internet connection at home, the report says, little changed from the 63% mark recorded a year ago. That follows years of double-digit growth.
What’s more, Pew says that most demographic groups had flat to modest broadband adoption growth over the last year with one major exception: 56% of the African-American community now have broadband connections in the home, compared to 46% in 2009.
There are a variety of reasons why African-Americans are bucking the trend, starting with the notion that the group was starting out from a smaller base of users. But Pew’s Senior Research Specialist Aaron Smith, the author of the report, also thinks African- Americans are now more likely to own cellphones, use the mobile Web and social media apps, and that Internet providers themselves may be more aggressive in targeting populations with historically lower adoption rates.