black buying power
Black Friday officially kicked off the 2021 holiday shopping season during a time when the COVID-19 pandemic is affecting consumers' spending habits considerably, including Black buying power.
Blackout Day 2020 is a day when Black people are encouraged against spending any money to show just how much dollars from Black communities are worth to the nation's economy.
America's wealth coach Deborah Owens explains how African-Americans can turn their buying power into economic power.
African Americans spend $1.1 trillion dollars per year, advertisers are spending $75 billion per year and black media companies are getting less than 3% of those advertising dollars. Why are we spending more and getting less? Ron Busby from the U.S. Black Chamber, Inc., Christal Watson, President of Kansas Black Chamber of Commerce, and Charles O’Neal, Principal of […]
So far, the holiday shopping season is off to a weak start, with sales for Thanksgiving and Black Friday up only 2.3% over last year’s numbers. Given that store foot traffic was actually down on Black Friday compared to a year ago overall, should retailers now pin their hopes on a surge in attraction to the […]
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