While attracting customers is, of course, important year-round, consumers are more open to spending money and discovering new brands during the holidays; so, this is an excellent time to focus those marketing efforts!

MADAMENOIRE spoke with Shauntavia Ward to learn more about her skincare studio in Austin, Texas, her passion for creating community and wellness, giving back, burnout and the investments from organizations such as Meta Elevate that have contributed to the success of her business during the pandemic.

The pandemic renewed an appreciation for that small business feel, and it renewed an understanding that our communities are empowered and enriched by entrepreneurs who were bold enough to open that boutique, barbershop, flower shop, small accounting firm – you name it – right there in your neighborhood.