Sundial Brands

Richelieu Dennis spoke with News One about the developments surrounding the acquisition of this company and its brands.

Unilever has agreed to acquire the Sundial Brands, which includes SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakio™.

Fifty-one percent of Black consumers use styling products, compared to 34 percent of U.S. consumers overall. Despite the demand, nearly twenty percent of Black consumers report having trouble finding Black hair care products at retailers.