Hallmark’s Mahogany Brand creates greeting cards specifically designed for African-American consumers.
For this Father’s Day, they created 66 culturally relevant designs for African-Americans, and a few of these celebrated Black mothers.
With 2 out of 3 Black homes solely ran by an African-American women, was Hallmark’s decision a good business choice, or an insult to African-Americans everywhere?
Hallmark spokesperson Kristi Ernsting said that Hallmark started selling these types of cards at the request of customers.
“Hallmark has long offered “Happy Father’s Day, Mom” and “Happy Mother’s Day, Dad” cards in our lines,” she says. “It’s a common request for people who have lost a parent and want a way to express to their living parent that he/she has been both mother and father to them.”